Thursday, 13 March 2014

Doing the right thing... In terms of beer packaging

With craft beer being a growing market segment I have noticed that quite a number of new players are not abiding by the rules. As a start I do not quite agree with all the rules, but not agreeing with them does not mean one can simply ignore them.
The problem with a few bad apples in the industry is that they end up irking the authorities and it results in more hassles for those who play by the rules from the start.

The next time you pick up a few small batch beers have a look at the packaging...

Does the brewery state their name and address? Can you actually determine who manufactures the beer? An actual address is required... Just a website does not count.
(And by the way... If you buy small batch beer should you not be more interested in who actually brews the beer you are spending good money on? Who do you prefer to support... The guys who experiment and craft good beers themselves or the people who bought a recipe and get someone else to brew the beer?)

Is there a warning portion with black text on a white / light background covering at least an eighth (as far as I can remember that is the required fraction) of the label portion in question?

Can you spot a disclaimer stating that the beverage cannot be sold to people younger than 18?

Is the bottle volume indicated in a font size not smaller than 4mm?

Is the alcohol content and main ingredients visible in letters no smaller than 1.5mm if it is a 330ml bottle or 2mm if it is a 440mml/500ml/550ml bottle?

Does the brewer claim the contents is organic or gluten free without providing some form of certification standard they adhere to?

Is the beer spiked / infused with some kind of spirit?

If you answer YES to any of the questions above the packaging and/or contents is not compliant with the rules and regulations.

(All images from )

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