Tuesday, 16 September 2014

Not quite sure about this one from SABMiller

About two year ago we attended a beer dinner hosted by SAB. The CEO at the time was Norman Adami. He was actually on stage promising that they will never compete with small brewers and that they would like to assist the small guys and grow the beer segment of the market for all.

I do not quite think this is in line with his promise. This smacks of pay-to-play, undercutting the small guys, etc.

At least people who appreciate proper beer are not really brand loyal. If SAB converts fizzy yellow water drinkers to beers with a bit more character we all may end up winning a bit. Unfortunately their tactics will create a barrier to entry for many of the smaller breweries.

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